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Atempo Press Release


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For Release:  Immediately
Date: 7/13/2010
Contact: Turan Apakay,
Phone: 650.433.4155

Atempo Joins the Active Archive Alliance

Industry Association Dedicated to Education and Awareness of Active Archiving


Palo Alto, CA, 7/13/2010
- Atempo Inc, a leading provider of cross platform data protection and archiving solutions, today announced that it has joined the Active Archive Alliance, a non-profit storage industry association dedicated to market education on the evolving use of active archives for simplified, online access to all unstructured file data.

“With corporate data volumes continuously expanding, organizations of all sizes must re-think their digital workflow and storage strategy to ensure that business critical data is securely retained yet easily accessible, whether it be days or years down the road,” said Richard Heitmann, VP of Marketing at Atempo. “For years, Atempo has worked with organizations worldwide and in numerous industries to optimize data management by making digital archiving an integral component of the business and content creation workflow. We are proud to align with the Active Archive Alliance to help educate and inform all data-intensive markets of the storage efficiency and cost-benefits of implementing an active archiving strategy.”

Active archiving eliminates the typical trade-off between keeping data visible in online disk arrays and moving the data to more cost-effective tape in a backup file. Organizations are now able to use both tape and disk in a large heterogeneous storage pool behind a standard file system interface. This enables online access to archive data, making it searchable and quickly accessible, while ensuring data integrity and simplified data management.

Organizations are archiving increasing amounts of data as they grapple with data growth, retention, compliance rules and the need to leverage the knowledge and information within their organization. As organizations archive more data, the challenge of accessing that data when needed has intensified. Active archive solutions resolve this issue by turning offline archives into visible, accessible extensions of online storage systems– enabling fast, easy access to all archived data through a file system interface.

The industry trend toward active archiving is being enabled and accelerated by recent advancements in active archive applications as well as archive tape and disk storage technologies. Today’s innovative active archive applications provide the ability to see and access data on tape through a file system interface, making it easy and affordable to view and search archived data files in large heterogeneous online active tape and disk storage pools.

Atempo Digital Archive is a file archiving solution that goes beyond preservation and hierarchical storage management (HSM), to actively participate in the day-to-day workflow of information in companies. Today, more organizations require data to be retained at different stages in its lifecycle. Raw data, edited files and final projects need to be stored, as any version may need to be leveraged for future projects. Atempo Digital Archive’s transparency to end-users and critical integration with asset management applications allow those individuals to easily archive at various steps in the content creation process and pull information into and out of the archives as needed. This enables users to transfer fixed-content media assets stored in these applications into a wide number of long-term storage devices by simply using the native application interface.

The mission of the Active Archive Alliance is to provide organizations with the best practices, tools and information they need to achieve simplified access to the online storage of their archived data. Please visit www.activearchive.com for more information about the Active Archive Alliance and to become a member.

About the Active Archive Alliance

The Active Archive Alliance is a collaborative industry alliance dedicated to promoting active archives for simplified, online access to all archived data. Launched in early 2010 by founding technology partners, Compellent, FileTek, Inc., QStar Technologies and Spectra Logic Corporation, the Active Archive Alliance is a vendor neutral organization open to leading providers of active archive technologies including file systems, active archive applications, cloud storage, and high density tape and disk storage, as well as individuals and end-users. Active Archive Alliance members provide active archive solutions, best practices, and industry testimonials so that organizations can achieve fast, online access to all their data in the most cost effective manner. Visit www.activearchive.com for more information.

About Atempo

Atempo enables organizations to preserve and protect digital information simply and effectively, across any infrastructure, on any platform, over long periods of time. Atempo’s comprehensive archiving solutions deliver policy-based and workflow-driven management of rich media files, e-mail and other high-value digital assets to maximize the efficiency and performance of storage systems and reduce long-term storage costs. Atempo’s fully-integrated software portfolio also includes backup and recovery of heterogeneous servers, workstations and laptops throughout the enterprise – from the data center to remote offices. Atempo serves thousands of customers around the world through a sales and support network of over 200 resellers and partners.

Learn more about Atempo at http://www.atempo.com

Atempo, the Atempo logo and Atempo Digital Archive are trademarks or registered trademarks of Atempo, Inc. All other trademarks referenced are the property of their respective owners.

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